It’s the Company King Digital, and Activision Blizzard will pay $34.43 per share, which is about 20 percent of the company’s added value.
The acquisition firstly needs to be approved by the King Digital’s shareholders but it was accepted by the Board of Directors, and the process is likely to be finalized in the spring.
By completing the purchase, Activision Blizzard will become the owner of two of the five largest US games producers for smartphones, along with the already established games for PC and consoles such as Call of Duty, World of WarCraft, StarCraft, Hearthstone and Guitar Hero.
The purchase is a sign that Activision Blizzard is aggressively marching into the market of smartphone games. The company’s profit now mainly comes from games for consoles (54 percent), online entertainment (21 percent), PC (14 percent) and only five percent of mobile devices.